GREENHOUSE EFFECT AND ITS IMPLICATIONS

August 31st, 2008

Some information for those who may not know much about the causes and implications of the “Greenhouse Effect”
For those of you who have been living under a rock or asleep for the last 20 years or those who want to know more about it, here is a brief article.

•The Greenhouse Effect maybe the most important natural phenomena and may lead to major changes in our lifestyles within our lifetime.

Today, whenever there is a natural disaster, the Greenhouse Effect seems to be on the agenda. It wasn’t so long ago that scientists were dismissive of the Greenhouse Effect and there are some still that do not believe it exists, just like there are still people out there that think the world is still flat and the Holocaust never existed. So what is the Greenhouse Effect?
What is the Greenhouse Effect?
The Greenhouse Effect is the culmination of various Greenhouse gases that have been trapped in the Earth’s stratosphere that is leading to the changing of the word’s climate.
•Under the influence of the sun’s rays, the earth’s temperature varies from 0 to about 50oC with an average through night and day, winter and summer, of about 15o C
•The warming is done by rays from the sun, including the very shortest, ultraviolet (UV) rays and the longest infra-red (IR) rays which give you that warm feeling when you walk out into the sunshine, much like an electric radiator warms you when you turn it on and get close to it.
•Some of the incoming rays are reflected back by the clouds in the sky and others by the sea and land, particularly deserts and snowfields.
•Not all those reflected rays go back into space, instead, the atmosphere re-radiates many of the IR rays towards the earth making it warmer still. It is this ability of the atmosphere to re-radiate warm rays which creates the Greenhouse Effect.
•Water vapour, carbon dioxide and certain other trace gases, absorb some of this radiation and prevent it being sent back into space. This “blanket effect” keeps the earth warm.
History of the Greenhouse Effect
It is not a new phenomena or concept. The term “Greenhouse gas” was first used in the Nineteen Century, by Irish born scientist John Tyndall in a paper he wrote in London’s Philosophical Magazine in 1863.
It wasn’t until the 1960’s that Professor Bert Bolin of Stockholm University worked on the phenomenon. When he discussed it with fellow scientists they said “This is science fiction. We don’t believe it”. However by the mid 1970’s things were starting to change rapidly as scientists were starting to accept he was right.
How do we know the Greenhouse Effect exists? What is the evidence?
1.Scientists have analysed climates on planets like Venus and our moon.
Venus which is covered by a very dense atmosphere of carbon dioxide. Its surface temperature is around 500o C. Whilst the moon which has no atmosphere has an average temperature of approximately -18oC. Our atmosphere keeps the surface of our earth, with an average of 15o C, some 33o C warmer and thus habitable.

2.Evidence of ice cores
Over the past 160,000 years carbon dioxide and methane levels trapped in ice cores have varied with global temperature. Scientists have been able to drill out ice cores from the Arctic and Antarctic and measure the levels of carbon dioxide and methane.

3.Increase in surface temperature of approximately 0.5oC over 100 years as carbon dioxide levels increase
Studies conducted by scientists have concluded that the earth’s temperature remained fairly constant until the start of the Industrial Revolution. Indeed it did not change much until the start of the twentieth century.

•From 1880 to 1940 there was a warming of just a quarter of a degree. Most of it was lost between 1940 and 1970.
•From 1950 to 1980 the average surface temperature was 15oC.
•Between 1970 and 1980 the temperature average went up by three-tenths of a degree C.
•1987 and 1988 were the warmest years on record

4.Sea levels are rising and small glaciers are melting
Scientists using satellite and imaging technology have been able to monitor the melting of polar ice caps and glaciers.
What are the results of the Greenhouse Effect
By using very sophisticated computer modeling, scientists have been able to predict what the world’s climate will be like when carbon dioxide levels have doubled.
1.Increase in world’s temperature
It is thought that there will be an increase in the average global temperature by between 1.5 and 4.5oC .
•By year 2030 an increase of 2oC, by 2100 an increase of 6oC.
The warming will be greater at higher latitudes and in winter. This will lead to the melting of polar ice caps and glaciers which is already evident, in places like Greenland, the Arctic and Antarctic.
2.Changes in World’s climate
The Greenhouse Effect will lead to world-wide changes in weather and climate. Some places may get more rain and storms while other places may get less. Not all changes will be bad. However, almost everywhere in the world will have changes in weather, which will have a big impact on our lives
3.Rising Sea Level
It is estimated that by the year 2030, the average sea level will increase by approximately 20cms. This will be due mainly to the melting of the polar ice cap, but also warming of the atmosphere will heat the upper layers of the oceans, which will expand when heated.
For low lying countries in the Pacific like Tuvalu and Kiribati, and in the Indian Ocean like Maldives and other countries like Holland may altogether disappear.
4.Other impacts
Other impacts could be the dieing out of some species of animals and plants, such as coastal marine environments and coral reefs. Some plants would not be able to survive temperature increases. It takes thousands of years for forests to move north or south to cooler climates. According to Joel B. Smith, co-author of an EPA report states that “such a warming over a century would require forests to move five times faster than the fastest rate recorded by paleontologists since the end of the last ice age”.
What are the primary Greenhouse gases?
They are a number of organic compounds which have more than two bonds (i.e 3 atoms). The seven major Greenhouse gases are:

1.Carbon Dioxide (CO2)
2.Ozone (O3)
3.Methane (CH4)
4.CFC’s (Freons F11 & F12)
5.Water vapour (H2O)
6.Nitrous Oxides (NOx)
7.Ethane (CH3CH3)
Where do they come from?
•Most of the Greenhouse gases have resulted from the burning of fossil fuels. Everything from power stations, motor vehicles, refrigerators, and factory emissions
•However, CO2 also results from deforestation which releases carbon locked in the soil when trees are felled.
•CH4 is released from agriculture such as sheep, cattle and manures and places such as tips, sewage treatment plants and mines.
Fossil Fuel contributions
Due to the nature of carbon to hydrogen ratio, different fossil fuels emit different levels of CO2.

Fossil FuelCarbon to Hydrogen Ratio
CoalApprox. 1:1
Oil Approx. 1:2
Natural GasApprox. 1:4

Table 1: approximate carbon to Hydrogen ratio for various fossil fuels

•Hence combustion of coal produces twice the CO2 of natural gas
CO2 Levels in the atmosphere

Pre Industrial Revolution270 ppm
1988345 ppm
Today>355 ppm

Table 2: Levels of CO2 in ppm (parts per million)

•By measuring bubbles of gases trapped in polar ice, scientists have shown that the amount of CO2 in the atmosphere prior to the Industrial Revolution was about 270 parts per million (ppm).
•A special monitoring station established atop from the mountain Mauna Loa in the Hawaiian Islands showed that by 1957 CO2 levels in the atmosphere to 315 ppm, an increase of 17%.
•By 1988, it had passed 345 ppm. A rise in 31 years of another 11%. An increased total of about 30% since the start of the Industrial Revolution.
•Expert’s further forecast that CO2 will reach a level of 500-700 ppm by the year 2050, a doubling inside 200 years.
Percentage Contribution of Greenhouse gases to the Greenhouse Effect

CO255%
CFC (F-11/F-12)*17%
CH415%
NO26%
Other7%

Table 3: Percentage contribution of various Greenhouse Gases

* Please note that CFCs have been phased out since the mid-nineties

To stablise atmospheric concentration of various gases at present day levels, the following reductions would be required instantly

CO260%
CH415-20%
NO270-80%
CFC (F-11)*70-75%
CFC (F-12)*75-85%

Table 4: Reductions of Greenhouse Gases required to stablise atmospheric concentrations
Remaining Scientific Uncertainty
No argument that increasing concentrations of heat trapping gases will lead to an increase in average temperatures world-wide. However there is an argument about the extent in some cases of various positive and negative effects.

1.Uncertainty in effects of clouds
Cumulus- negative cooling effect reflect incoming sunlight
High Altitude clouds- positive effect by trapping infra-red radiation from earth
•This uncertainty explains variation in temperatures from 1.5oC to 4.5oC.
2.Combustion of fossil fuels e.g. coal to sulphur dioxide (SO2) has cooling effect.
3.Variations in sun’s output are responsible for temperature increases.
4.Ocean levels will naturally increase due to thermal expansion of surface ocean water and melting of glaciers.
•An increase in temperature will lead to increased precipitation, which will increase ice thickness at poles, thus reducing sea level.
5.Natural regional climatic changes, such as deforestation and bushfires, as opposed to global changes.
Policies for Greenhouse Emission Reduction
Problems
1.Different countries emit vastly different CO2 levels per capita
2.Countries have very different per capita incomes
3.Very difficult to work out the warming potential for each Greenhouse Gas in terms of CO2 equivalent.
4.Emissions of gases from various countries are not known with certainty

Policies
1.Each country can reduce by the same percentage
•Existing emission levels are uneven per capita are taken as standard
•Poor countries want to increase fossil fuel usage

2.Each country gets the same emission quotas on a per capita basis. These countries sell quotas to rich countries.

3.Rich countries could reduce emissions by 20% with no reductions required by poor countries.

•Not all rich countries have high emissions of CO2, and not all poor countries are low emitters because of deforestation.

4.Assume Australia which is high income and high Greenhouse Gas emitter per capita is required to reduce emissions by 20%.
•How should it be reduced? By:
a)each state?
b)each industry section?
Some methods of reducing CO2 emissions that have negative impact on our lives
•Better managing of natural resource;
•Reducing waste in manufacturing;
•Find alternative end uses for waste (recycle and reuse);
•Buying less junks and goods that we don’t need (In Australia, estimated to be worth AUD$10 billion per annum);
•Buying quality goods that don’t need replacing as often;
•Recycling more (e.g. it takes about 8 times more energy to convert bauxite to aluminium than it does to recycle it)
•Reduced use of motor vehicles;
•Increased use of public transport;
•More efficient lighting, heating and cooling;
•Better insulation;
•Less reliance on electricity and electrical goods and machines;
•More efficient electrical appliances;
•More efficient cars;
•Alternative technologies from natural sources such as wind, thermal and tidal;
•Converting landfills and sewage plants into methane plants;
•Bio-fuels such as bio-diesel, methanol and ethanol production from organic sources
•Reduce large scale deforestation and land clearing;
•Increase tree planting;
•More efficient agriculture including No till and Conservation agriculture methods;
•Organic farming.

About the Author

Tobi Nagy runs SDS Consulting which is a small business enterprise development practice which focuses on developing enterprises with sustainable business principles and practices. His website can be viewed at www.sustainable-development.net

Let Us Learn Giving From Mother Earth

August 29th, 2008

Earth the great giver. What can we learn from the Earth? The world celebrates earth day in different ways. In the United States of America, it is observed on the 22nd April, while the international earth day is celebrated on the day of Vernal Equinox .

The day is observed to make all of us aware of our responsibilities towards our mother earth. The way we have been taking all that we can from the earth will one day finish all the coal and hydrocarbon from the earth. Same with all the minerals. We are extracting what all we can. The earth is our greatest friend but we earthlings behave as if we are the masters. The earth supports us in all the ways. It gives us the atmosphere to breathe, the water to drink, and food to eat. It gives us thousands of varieties of plants and it gives us the place to make our home. The earth gives its all to us without any protest.

We are the selfish ones. We want still more from what all we get. We are not happy merely watching at the great natural marvels. The ice, the great plains, the tall mountains, thousands of different animals, insects, birds, the oceans and the marine life. The earth gives us all and it should be very satisfying to us. But unfortunately most of us have forgotten the spirit of thanking. We thank our friends for the smallest favor but forget to thank the earth. We take care of ourselves, our family and our friends, but fail to care for the earth. That is very surprising but very true.

One lesson we can immediately learn from this is - if you don’t protest, you will keep on getting exploited. The second lesson - unless you act miserly, no body will respect your big heartedness. Had the earth been miserly, we would been very careful. But since it gives in abundance, we are never bothered. The third lesson we all must learn is - the spirit of giving to make others happy. That is what the earth does. If we become as giving in our life, a lot of misery can be wiped out. But first all of us must learn to give and not to ask. That is the great message of the Mother Earth.

CDMohatta writes on nature and how it inspires us. You can view some nature screensavers here. Lots of natural videos are also used in the birthday cards.You can take fun tests at- Fun Quiz cards.

Nokia E65 Going Cheap!

August 25th, 2008

The Nokia E65 has earned a solid reputation as a reliable, easy to use slider phone since its first appearance. The styling of this mobile handset is nothing special. The E65 is an entry level phone and, when compared to some of the more well known phones within this price bracket it is fairly well featured.

There are many special offers available to possible phone customers. If you use a mobile comparison site you can get a free line rental mobile.

The E65 supports 2G GSM 850 / 900 / 1800 / 1900 and 3G UMTS 2100 . This handset has a 2 MP, 1600×1200 pixels, video(CIF) camera. For mobile Internet users as WAP 2.0/xHTML, HTML browser is included. The E65 has Polyphonic, MP3 ring tones enabled as well as a vibrating tone . The Nokia E65 comes equipped with bluetooth, for convenient compatibility with a great deal of devices. Regarding the all important battery usage the Nokia E65 has 6:00 talk time and 265 hours reserve charge. A Standard battery, Li-Ion 1000 mAh (BL-5F) battery is supplied with the Nokia E65. Compared to other models, the E65 is very compact and easy to carry. If colour is important to you you may like to know that the E65 comes in, Red, Mocca, Black, Pink, Plum and White. This phone weighs just 115 g. The display type is TFT, 16M colors. There are also a number of additional features on the E65 like:

  • Push to talk
  • PIM including calendar, to-do list and printing
  • Office applications
  • MP3/AAC/MPEG4 player
  • Voice command/memo
  • Integrated handsfree
  • Java MIDP 2.0
  • Regardless of being a fairly new model, there are now far more competing products on the market. This means it is relatively easy to get a great deal on the E65.

    Fuerteventura - the Undiscovered Gem of the Canary Islands

    August 24th, 2008

    Fuerteventura - blessed with over 150 beaches - is one of the least spoiled and the least discovered of the Canary Islands.

    With a dramatic volcanic landscape, little rainfall and all year round warm temperatures, the desert landscape is unique and large areas of the island are protected parks.

    Visit Fuerteventura and you are stepping back to the way Spain was perhaps 30 years ago - no high rise buildings and a relaxed and gentle way of life, clean streets and beaches.

    Unlike its more touristic and built-up neighbours of Tenerife, Lanzarote and Gran Canaria, Fuerteventura is a place to come to relax, unwind and step back in time. No dusk-to-dawn open air discos, no Club 18-30 …

    The island, the closest of the Canaries to Africa, has an embarrassment of beaches - some are in deserted coves and little fishing villages, others down little dirt tracks - but the most popular ones can be reached from the main roads.

    Not that main roads resemble those found in mainland Spain or the UK. Yes, they are well maintained and mostly straight but the lack of traffic is the first thing you notice. And the lack of traffic lights. So far I’ve found one on the island - and that has never worked!

    Travelling is easy … buses and ferries are cheap, run to time and integrate with each other so you can get from, say, Caleta de Fuste to Corralejo with ease.

    Caleta de Fuste is very much an up-and-coming resort geared to families. You can find restaurants of all nationalities to suit all tastes and all pockets.

    There are shops and bars where you can choose to have a quiet drink and watch the world go by. Entertainment can be found - everything from live groups and cabarets to karaoke, quizzes and bingo - but it is not as “in your face” as Benindorm or the Costa del Sol. There are even places open to the early hours - but you won’t be disturbed if you want a quiet night.Even the airport here turns off the runway lights and locks up at night time!

    Caleta has a golden sandy beach set in a bay shaped like a horse shoe. The gently sloping shore makes for very safe bathing and this beach is the one most holidaymakers head for. But there is a south beach - reclaimed from the sea and landscaped into small bays which are dotted with small circular brick structures to provide some privacy.

    Fuerteventura (Fuerte - strong: Ventura - happiness) has been described as “the land that time forgot”. It is the second largest of the Canary Islands and coming here really is like stepping back in time! Many people mistakenly believe the name of the island stands for “Strong Wind” and although there is often a steady, pleasing breeze, this is usually a welcome relief that makes the hot temperatures a pleasure.

    It also makes Fuerteventura a water sport paradise - windsurfing, surfing and kite surfing take place all over the island.

    Landing at the airport, the first thing you are struck by is the stark, lunar-like landscape. But explore beyond that and you find vast sweeping sand dunes, lagoons, little fishing villages and isolated sandy coves.

    Caleta de Fuste is an ideal base for exploring this island being midway between north and south.

    Head north to Corralejo where the first few self catering apartments appeared all those years ago. Now, it is a bustling resort and the holiday industry has taken off in a big way.

    Approaching Corralejo the landscape gives way to miles of immense shimmering sand dunes reminiscent of Saharan Morocco, just 60 miles to the east. The famous dunes are now a protected national park.

    Corralejo town itself still retains some of the charm of it’s early days especially around the old harbour area. From here you can see spectacular views of Lanzarote and the Isle of Lobos - well worth a visit if you find even the pace of life on Fuerteventura a little too much!

    Also in the north of the island is El Cotillo, a paradise for surfers. This lovely relaxed village has some great beaches, interesting lagoons and some good restaurants and bars. As you head into the village you will come across the new harbour. To the left are vast golden beaches and to the right, lagoons.

    On the left of the village is the Forteleza del Toston, a round stone fort built in 1790 to defend against pirates.

    The beaches are made for water sports lovers and many experienced surfers head to the stretches of sand between El Cotillo and Corralejo. The lagoon area is much calmer and peaceful - white beaches with crystal clear waters.

    This fishing village is a shrine to the Virgin de Buen Viaje (good travel) and these words can be seen painted on the cliffs overlooking the old harbour.

    Heading from Caleta de Fuste to the south of the island are the beaches of the Jandia Peninsula, almost 20kms of vast white beaches some over 1kms wide.

    This huge area includes golden white shores which vary from pretty coves backed by low cliffs at the Costa Calma end to huge dunes, vast desert-like areas and lagoons. It also includes the beach immortalised on thousands of postcards. The Playa de Sotavento is probably one of the most photographed beaches in Europe. It is also a spot where surfers flock to. The PWA world windsurfing speed and slalom event draws the best windsurfers every year and the world kite surfing championship was held in 2005.

    At the southern end of the Jandia Peninsula is Morro Jable, another well developed resort with golden beaches and one which is well loved by German package tour operators. So loved, in fact, that even many road signs here are in Spanish and German.

    With so many beaches, not surprising naturists also love the island. It would be impossible here to list them all but there is a very good guide to the best beaches - and to the best naturist beaches - at the Holiday Fuerteventura island guide web site at http://www.geocities.com/holiday_fuerteventura/

    But Fuerteventura is not just about beaches. It is also about sightseeing. One of the most awesome sights on the island is the shipwreck of The American Star - a huge ocean-going liner which ran aground in a deserted cove several years ago under mysterious circumstances.

    How this huge ship - once the biggest of its class in the world - came to rest there is another story and a controversial one but the sight of this towering wreck lying just yards off shore in a deserted cove just outside Ajuy is a very eerie and haunting sight.

    It is not easy to find but again, the Holiday_Fuerteventura site has instructions.

    From here, take the mountain road to Betancuria - former capital of the island - and you will be rewarded with some truly spectacular views and the town itself is well worth spending a couple of hours in.

    Or try visiting Cofete - hard to reach but the beach runs for about 5kms, is white and sandy and has plenty of room and at the southern tip lies Cofete village - isolated and used mostly as a weekend retreat.

    Giniginamar is ideal if you are seeking peace and quiet. The beach, bordered by palm trees, is of black volcanic sand and in the village itself you can find local tapas and on the outskirts, some rather exclusive properties.

    Arts and crafts are well catered for - Fuerteventura is not known as the “island of sculptures” for nothing! On almost every roundabout on the island, you will find a sculpture of some form!

    There are a number of museums - the craft centre at Antigua whcih is based around a converted windmill and the arts centre at La Olivia which has beautifully landscaped gardens and which features many works by the Canarian artist Alberto Manrique. Or La Alcogida, a living museum based around a village which shows you the way Canarians lived years ago.

    There are many other parts of Fuerteventura that lie hidden from the mass tourism market - long may it remain that way!

    Holiday Fuerteventura : The information web site for Fuerteventura - the best beaches, where to go, where to eat, where to stay, how to have a cheap Canary Islands holiday. Also directory of self catering holiday accommodation and holiday rentals in villas, apartments and houses in Caleta de Fuste, Fuerteventura, Canary Islands, Spain.

    Marketing Your Website and Product With Articles

    August 21st, 2008

    Writing and submitting articles is a free and easy way to drive traffic to your website. Article directories allow writers to submit, promote and make available articles to website or newsletter publishers in search of content. When an article is used by a publisher the writers begin to increase their web exposure though a backlinks to their website.

    As marketing tools, articles are very effective since they allow you to promote your products and website. Article writing also enables you to increase your credibility within your field. Be sure to write articles which offer the reader quality information about the products your selling and avoid articles which sound more like advertisements, rather write something interesting and enlightening about your product.

    An owner of a website which sells garden accessories, for instance, could write about how an Adirondack chair improves a garden or makes a patio space welcoming to visitors. For products such as weathervanes or sundials, articles about their usefulness, technology or history would be ideal.

    Current trends are also interesting topics to many people. Keeping people up to date on the latest improvements in, say, lawn equipment (to stick with the garden theme) is a great way to market products. Writing such an article will also go a long way toward helping you establish yourself as an expert in your field.

    Another way to market the products you are selling is to write an article which reviews products.

    Submit your article manually to a few directories. Definitely submit to the larger directories, some of which get thousands of hits per day. Also, however, submit your articles to smaller niche directories. These directories specialize in specific topics. An article submitted to such a site will be read by many people who already have an interest in your website or product.

    Remember, if you submit useful, informative articles and keep the reader interested and they’ll be more apt click on your website link and visit your site. Also, create two links in the resource box at the end of the article, one for your homepage and one to the page which displays the product you’re promoting.

    Publishers want to provide their readers with quality content so be sure your articles are well written. Have a friend proof read them prior to submission. This way your articles will have a better chance of being used.

    Tim Hallinan is the publisher of the garden resource website http://www.gardenlistings.com To submit artilces to the site’s directory visit http://www.gardenlistings.com/articles

    How to Have A Delightful Travel Experience Over 50

    August 19th, 2008

    Aging Baby Boomers tend to travel differently and I would say somewhat smarter. We look for conveniences that pamper us on our long or short journeys.

    We are shoppers when it comes to travel. We like a short flight, the best seat at the lowest fare. Personally I pay a little extra for the quickest flights with the shortest layovers. We can travel off season as we are not typically restricted to children’s school vacations unless of course you travel with your grandchildren. Off season usually gets us bigger and better accommodations for longer periods of time for less money.

    Hopefully, we no longer over pack. We find the lightest weight luggage for the best price. If we travel often, we learn that heavy luggage only leads to backaches and more chiropractic visits than we care to admit. We no longer pack heavy carry on luggage or pretty bags that weigh a ton. We opt for good looking and practical. Everything gets lighter as we tend to have to get our stiff bodies from terminal to terminal and if we lug stuff with us, we always swear we will never do it again. It takes us a few times to get this. If we have anything at all with us, it has wheels or fits in an appropriate looking back pack.

    The travel clothes available for us middle age folks has improved tremendously over the years. I personally like one company’s travel collection. It allows me a great up to date look all the time. Wash, dry and roll it up and I’m on my way. Most areas or places have accommodations for laundry and a load here or there while having breakfast or watching a movie works right into the schedule (most of the time). Comfortable shoes are a must also. No more walking long distances in heels. The agony is not worth it. How pretty can you look when you’re dragging yourself along with an agonizing look on your face. I have invested in correctly proportioned great fashion savvy looking walking shoes and it was worth the money and I’m much better looking with a smile and straighter posture. If I can put tires on my car, I can put expensive, good looking shoes on my feet. I consider it a necessary travel expense.

    We tend to want rooms with a view. We like to take our time and enjoy our surroundings. Personally, I love a lanai where I can sit and sip a glass of good wine and indulge in reading an awesome mystery. I enjoy the ability to sit outside in wonderful weather and write articles like this. I prefer the comforts of home away from home. We aging baby boomers tend to pick scenery, fabulous dining experiences, delectable wine and some of us, golf courses that create an ambiance of sport and visual delight.

    We all have our dreams of travel. We all have something we enjoy. How many of you are creating them as your reality? Are you making any of them happen or are you waiting to retire? I vote on these experiences now in my life. How about you?

    Marge Pickering-Picone is a Nutrition Consultant for Professional Nutrition Services of Rochester, Inc. and the Founder of http://aging-baby-boomer-guide.com

    Article Marketing = Power Posturing

    August 16th, 2008

    Marketing a product is the most important thing that must be done to let people know that a product exists. By getting the people hooked into a product and explaining how this can benefit the individual, a sale has been done.

    When a person markets an article, it is not about promoting a product. Its about getting the message across to the reader and making that individual come back for more.

    Someone once said the pen is mightier than the sword. By being able to convey the message with good research and relevant issues, one will be able to get a lot of traffic.

    Marketing in the traditional sense has always been done by putting an ad either in the newspaper, the radio and the television. The digital age has changed everything as information like the ones presented by writing articles is passed on to people not only in one country but throughout the world.

    The best place to start in writing a good article is finding an interesting topic. This must be something relevant that a reader can relate to. Once a topic has been selected, it is time to write on it with a brief introduction then getting to the point. If the article has pros and cons, it is best to explain it so one wont be accused of being biased. There are many places where one can make this known to people. This can be written in the editorials of newspapers, in blog sites that are available on the web and printing out flyers that can be distributed to the people.

    Of all the possible places, the best is in the internet since it is free and a lot of blog sites and created every single day.

    Not everybody may like what one has written. Some will agree and disagree. By giving people the chance to express the individuals opinion or making a forum, it becomes a fruitful discussion where a person may or may not change sides.

    Article marketing covers a wide range of topics. This can be about internet security to how to start a business that is written by many people.

    Words are more important than pictures in getting the attention of people. The articles should be written in a way like one is having a conversation with another person. This creates trust with the reader and makes this person come back to read more articles in the future.

    To keep the person interested, one should write short sentences that are simple for people to understand. This is because a majority of those who read dont have a high readership level compared to academic scholars.

    This should also have short paragraphs composing of 3 to 4 sentences. Most people lose interest in reading an article with long paragraphs because it is tiring. This will make the reader skip that portion and proceed further in the article that could make the person miss out on important details and not fully understand the article.

    People who have no idea where to start looking for a topic especially on the net use key words. These are chosen by the designers of the website. The best way to be seen is using a good headline and making sure that these are seen in more than one search engine for a lot of users to find.

    After writing the article, it is best to proofread it for errors in grammar and spelling that sometimes happen even to the best writers.

    So that people will know who wrote these articles, one should always put in the bottom a little detail of the writer. If one would like to hear feedback or reactions from readers, one can mention the email address or website if it exists so others can visit other works that the individual has done.

    Anyone can do article marketing regardless of what field the person was in before. By writing topics that one is very familiar in, this could help boost the credibility of ones work.

    Everyone has a message to convey and the best way for people to come back for more is being informative. More readers prefer articles that give meaning and have relevance than being endorsed to a certain product and buying it.

    North Cyprus Property Market as Attractive as Ever

    August 13th, 2008

    Southern Cyprus, along with Malta, joined the Euro at the beginning of this year, and a shift in currency has helped to further widen the gap between house prices in the North and South of the island by an additional sixteen percent. The reason for this is that property in Northern Cyprus is priced in pounds sterling, whilst property in the South is priced in the more costly euro. As has been widely reported, the euro has, over the last twelve months, risen sharply against the pound. The reasons for this have their roots in the American sub-prime mortgage fiasco, which cost a large amount of investor confidence in the British pound, and also in the Northern Rock calamity and the general economic slowdown, factors which have all knocked the pound down against the euro. So, with the pound low against the euro, it is not a good time to buy property located in the euro zone. However, there is a wide expectation, thanks to the prediction of the IMF, that in a year the British pound will rebound back from its current despondent position, and grow at a rate that outstrips that of the euro. What this all means is that it is now a good time to buy property in pounds, as the anticipation for growth within the next twelve months would see any investment increase a great deal. What it also means, of course, is that the gap in house prices between the North and the South of the island, a gap which was already widened by the South’s acceptance of the Euro, has widened either further. Further good news for potential British buyers comes in the fact that, whilst banks on our own high streets are being ever more clam-fisted with their mortgages, lenders in the North are now offering mortgages for foreign purchasers. Whilst these current mortgages are not identical to those offered on British high streets, there is a draft mortgage bill that has just been prepared by the Estate Agents Union (EAU) and presented to the Prime Ministry. The chairman of the union, Hasan Sungur, is confident that the bill will be passed by the end of this year, and that it will boost the buying power of potential homeowners, including expatriate purchasers. This new bill will offer mortgages that cover the entire cost of the property, giving buyers leverage over properties on the market for £100,000 or £150,000. It looks as if many fronts are combining to create the perfect conditions for British property investment in Northern Cyprus.

    Buy Car Insurance Online– A Few Tips To Get You Started

    August 11th, 2008

    There is a large shopping mall online for car insurance. You can buy car insurance online if you understand the process. You have to accurately report your rating information to an online car insurance quoting website. Your accuracy is critical because the data that you give will determine the rate. Truthful and detailed rating information is a must if you are seriously considering buying car insurance online. The process will educate you about your own insurance and will give you confidence to shop online in the future.

    Here’s what you need…

    1. Driver License - Every resident relative in the household will have to be rated on the policy. You will need the driver’s license number for every individual that will be rated on the policy.

    2. Insurance Declarations Page - This page is mailed to you every time your policy renews. It contains all of the insurance information that you will need to enter on the online quoting website.

    3. Car Registration Card - The registration card will provide the vehicle identification number. Every vehicle gets its rate from the vehicle registration number. It will indicate the air bags, anti-lock brakes, and any other safety features. These features give you discounts.

    4. Property Insurance Policy - The best rates on car insurance are usually multi-policy rated. You might as well get a rate on your homeowner policy and compare and get the multi-policy discount.

    Online Shopping for car insurance requires you to provide all the necessary information. The nice thing about online shopping is that you can do it at home and at your convenience. The quotes are usually sent to competing companies and when you receive the quote you will also have the option to e-mail the agent. Agents are doing business online all of the time and they also find it to be a convenient way to do business.

    Choosing Your Sofa

    August 10th, 2008

    Changing your old sofa is the same as removing the old plastic covering that has been hanging on your living room lamp for say, 5 years. Oh…the only design you are seeing now is the newest stain your son has added to the pile. And have you thought of how hard it is for you to get out from your couch? That’s too bad. These only mean one thing- its time to change your sofa.

    It might have taken you some time before choosing the sofa from the furniture shop the last time you bought your couch. Only to find out that everything were all in vain. Your sofa was not as nice as you first thought of it to be. To ease out the trouble of choosing your sofa, here are some guidelines to make the work lighter:

    - The size. Before doing anything, decide on what size should you buy. This doesn’t necessarily mean that you use your room size as the basis. The primary reason for this is to avoid the chance that your sofa doesn’t fit the door. Or if you are leaving on the second floor or so, it may be due to the size of the stairs or the elevator. Again, it is not only the length of the sofa that matters, check also on its width and height and maximum size that your room will allow.

    - The color. It is not always advisable to pick the color that looks strong. As far as home designing is concerned, neutral colors still remain to be the ideal choice. Then if you want to capture those hot and striking colors then take advantage of the sofa accessories. Throw pillows are much less expensive and they may be great additions to your home décors. Plus, you can always change the looks of your living room by rearranging your pillows or by changing their pillow case colors.

    - Assess your lifestyle. Consider your lifestyle and start from there when choosing the upholstery of your sofa. Also think about which part of the house will your sofa be placed. Will it be placed in the family room or in the formal living room? Having kids may also add to your reconsiderations. For the longevity of the furniture, avoid delicate upholstery like that of satin.

    - The pattern. If you prefer plain design then it is best to narrow down your choices to more toned down colors. However, choosing patterned upholstery is another thing. Choose a pattern that may conceal “add-on” designs (those that are patented by your son). With this in mind, you may choose multi-colored pattern. This will help you hide the dirt and stains that your children have created.

    - Examine the furniture. While you’re on-site, allow yourself ample time to examine the furniture itself. The underlying construction and the over-all sofa make up. Ensure yourself that you have tried the feel of the sofa. Sit on it like you are at you own home. This will give you a better idea of what the sofa may feel like. If possible, invite others to try the sofa as well. This will make you see the comfortability level of the furniture.

    - Check other things. Inspect the accents of the sofa. Check the trimmings, the wood used in construction, the paddings, and the over-all design.

    The question of- “will it match my room?” may arise. It is best to address this question and other issues as well. If you see some defaults, then look for another sofa. After all, choosing a defaulted sofa is not suggested in the guidelines.

    Robert Thatcher is a freelance publisher based in Cupertino, California. He publishes articles and reports in various ezines and provides sofa resources on http://www.your-sofa.info