Joint Venture Ideas - Business Acumen Exerpt Originally by Kevin Lam

December 13th, 2009

One of the fastest methods of building your customer base is to search out mutually-beneficial collaborations. The key words here are’mutually-beneficial.’ Find marketers and business owners who already have enormous’responsive’ mailing lists and make them an offer they can’t refuse.

Many people have attempted using this plan but have failed miserably. I’ll tell you why.

The difficulty with many folks is that they are only focused on what they can get out of the deal. You can never get it if that’s what your focus is on.

When you’re trying to form joint ventures, target the other party and ask,’What do they need? What can I offer them that’d be of value to them?’

Sure, you can just offer the other person a cut of the profits if they accept to recommend your product/service to their list, but that’s what everybody does! And nowadays, that isn’t enticing enough. How is your offer unique?

Apply the USP - the’twist.’ Be unique! Create price for them! Make it worth their while. Make them an offer they can not refuse!

When I send out an offer for a joint venture I simply tell them I want to market their product/business/service for them and not be paid for it. Instead of receiving forty percent commission as an affiliate I offer them to keep 70+% of the profit. All they have to do is let me use their service just once ( considering that they are an ezine, newsletter or business with an enormous opt-in list ). I assure them that a completely unique page will be created and payments will be made straight to the partner.

Think about it!

You will be giving the partner further exposure, higher profits and security of their business. In doing so, you will also be able to provide discount advertising/products/services to your members or visitors giving YOUR business more value. Because now, people will know to come to you for deductions on products and services they need!

With this concept under consideration , go out there and seek for some enterprises who already have a gigantic list or some high traffic.


Original article was written by Kevin Lam from www.TexasSEO.com - Texas SEO is a Dallas-based web marketing and consulting firm specializing in SEO & SEM, PPC, copywriting, web designing and more.

Bookmark this! These icons link to social bookmarking sites where readers can share and discover new web pages.
  • OnlyWire
  • Socialize-It
  • Digg
  • del.icio.us
  • Furl
  • StumbleUpon
  • Netscape
  • YahooMyWeb
  • Reddit
  • Slashdot
  • Ma.gnolia
  • RawSugar

Comments are closed.