A few tips for a stellar ecommerce website product page
January 31st, 2012o you’ve got a decent amount of traffic flowing to your ecommerce website. Your website design is strong and you reckon you have strong content doing the selling for you when visitors land on your page. But how effective is your site, really? In particular, how well is your product page performing? You could be missing out on conversions when it comes to the punch.Here are a few things to consider to help make sure your product page is performing to its potential.Is your call to action obvious? You do have a call to action, don’t you? Your “buy now” or “add to cart” buttons need to be clear and obvious. You don’t want any sort of confusion or uncertainty when it comes time for a visitor to make the decision to buy something from your site. Make it easy for them to browse, review and buy your products with clear calls to action which make themselves immediately apparent to visitors.Don’t give your users any reason at all not to trust you - do not withhold any information. Make sure you clearly display price, stock and delivery information so customers will feel wholly informed right up front. If users encounter new information (like “out of stock” or a different delivery timeframe) as they check out, they’re more likely to feel misinformed and back out of the purchase.Of course, none of this is going to matter if you’re product page (and for that matter the rest of your site) isn’t filled with well written, high quality copy. Calls to action and important information won’t make an impact unless they engage your visitors and give them a reason to be interested.Don’t let traffic to your site slide through your hands. Talk to Sites n Stores about creating a fantastic product page that informs your visitors and gets them interested in doing business with you.