The Silver Bot

There are three vital stages to video production ; pre-production (storyboarding, scripting, creating a shot list), production (filming stage) and post production (editing, grading footage and adding VFX). Editing is a vital component in assembling the final video. The editing process takes the various amounts of recorded footage and slims it down (by cutting, slicing, overlaying and trimming) into a masterlyfinal product. On a fundamental level, video editing is the process of readjusting or transformingclips of video to form part of an entire sequence. The object of video editing is the same as in film editing - the removal of unwanted footage, isolation of desired footage and arrangement of that footage in time to create a consistent and continuous final sequence (called the “final cut”).

Until just recently video editing was only achievable with the help of expensive equipment and a considerable amount of training. Through the traditional “non-linear” editing days Quadruplex videotape was edited by visualising the recorded track with Ferro fluid and physically cutting the film with a razor blade or guillotine cutter and joining it with tape. In this day and age, modern non-linear editing systems use video which is digitally captured onto a hard drive from an analogue or digital video source. On the other hand, despite the end of “linear” editing and introduction of these “non linear” editing systems, video editing still works with the same key principles of motion picture film editing.

With advancements in computers and technology, video editing is a frequently changing environment, fedby the quick development of new hardware and software. Computer video editing software, also known as Non Linear Editing (NLE) composedof application software which handles the entire process of editing video sequences. Using software such as Sony Vegas, Apple’s Final Cut Pro and Adobe’s Premiere, footage is first recorded natively into the proper codec and stored on the computer (this stage is known as “capturing”). The footage is then logged, i.E. The editor makes note of the scene, shot number, take number and any additional information. It is then arranged in folders (”bins”), which is where proper clips (if they are part of the same scene) are grouped as one. Once this stage is completed the editor moves on to the actual cutting of the footage.

NLE software is generally based on a timeline interface where clips are dragged onto a video track and laid out in sequence. They carry a range of tools for trimming, splicing, cutting and arranging clips across the timeline. As digital NLE systems have advanced there are now features for colour manipulation, title animation and visual effects, also including tools for mixing audio. After the Clips have been arranged on the timeline, music tracks and titles added and special effects formed, the final sequence is “rendered” into a finished video. The video is then spread in a various number of ways such as DVD, Blue-ray, web streaming (QuickTime h.264, flv) or even mobile devices (like iPod’s, Blackberry’s).

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In this day and age, you need to use audiovisual media to get attention. Whether you are creating a simple presentation or a full on advertising campaign, knowing what audiovisual media are and how to maximize them to serve your needs will definitely make you stand out.

What exactly does the term “audiovisual” mean? You see audiovisual technology at work everywhere - in entertainment, in school, in corporate presentations, etc. The term “audiovisual” actually refers to the technology of combing visual output (such as a moving video, a photograph, or slides) with sound for the purpose of conveying information and ideas. Also called “multimedia output,” audiovisual presentations have taken many forms and are continuously evolving as technology progresses. It is mostly used in advertising, entertainment, and, on a smaller scale, in educational training programs and group presentations. It has also found its way into contemporary art. A visit to a contemporary art museum will show you that it’s not uncommon anymore to see talking paintings or short video clips with sounds on display.

There are advantages to using audiovisual media. Audiovisual presentations appeal to two of the most-used senses - sight and hearing - to produce the best effect on the audience. Unlike “passive” information media such as purely visual aids (like photographs or charts) or purely auditory channels (like voiceovers), audiovisual presentations give emphasis, clarify and reinforce messages, multiply the audience’s understanding of the information being presented, and generate more interest.

In most cases, the use of audiovisual media creates more impact than other forms. Studies show that audiovisual presentations, when well done, increase audience retention. Average people generally remember what they both see and hear, as opposed to what they only see or only hear. In fact, people retain only ten percent of information from an oral presentation, only thirty-five percent from a visual presentation, but a staggering sixty-five percent from an audiovisual presentation.

Audio Visual provides detailed information on Audio Visual, Audio Visual Equipment, Audio Visual Rentals, Audio Visual Presentations and more. Audio Visual is affiliated with Alpha Numeric Pagers.

Plasma TVs are the latest in entertainment advancement . They offer a lot more than standard television sets. But there is also a lot more training that is needed for plasma TV installation. It’s not that plain either.

Plasma TVs are flat. They can be mounted on the wall or on the ceiling. This presents a better visual experience rather thaner than putting it on a http://www.torontohometheater.ca/>”>”>TV stand or entertainment center. You are able to make the most of the flatness of the TV only when it is installed on the wall or ceiling. This way you can really show off your television.

So how do you acheive the best plasma TV installation? The best and easiest way would be to get someone to do it for you. But this would cost more compared to doing it yourself. It’s not that big of a problem if you know what you are doing and obtain good help in the form of friends or family.

So what are the components required for plasma wall installation? Well, you will need a couple of things.

First, the right tools are very valuable. You will need the following: A hammer, a good set of screw drivers, a set of nails and screws, and a spirit level. You would also need a step ladder if you are installing it at a height.

Then the other secondary equipment is also important. You would need a reasonable length of wire to connect the plasma TV to the electric plug points. In most cases these cables come with the TV, but be sure you have the right cables before starting. You would need a wall mount or ceiling mount. This is the most expensive component. Then you would also need wire clips or zip-ties to secure the wires together and make it look organized. And then based on your situation you would need other stuff like plaster, or wallpaper etc. Once you have decided where you are going to install your plasma TV, you can go about sourcing your equipment.

So now you know that installing your TV is not strenuous; it is a process that can be made painless by having a few necessary pieces on.

Marketing Genius: The CD business card.

What is a CD Business card?

CD business card replication is a relatively new concept.

CD Business Cards are business card shaped CD-ROM’s that can play in any standard computer CD drive. Usually jam packed full of multimedia information about your business…anything from a full interactive web site to a catalog to a power point presentation with music, video, whatever you can imagine. These cd business cards give you the power to illustrate much more than a standard printed business card can.

With cd business cards, you can include any audio, video (digital or VHS), PowerPoint presentations, brochures, sales literature and catalogs. You can even have “hot links” to your website and unlimited e-mail addresses to multiple departments, such as sales, customer service, technical support, etc.

Your entire product catalog can be put on a CD for a fraction of the cost of standard printed paper catalogs.

They actually come in many shapes and sizes, including an “hockey rink” shape with rounded corners, a credit card size and shape, a 3″ round mini, and custom shaped cds (imagine a cd die cut to your logo’s shape).

The real advantage to cd business cards is that besides being a cool marketing product in itself, they are small sized, and are easily stored in a wallet or shirt pocket, just like a standard printed business card.

Technology is now available to print on the disc in many ways. The standard is silk screening. But you can also upgrade to offset printing or digital printing at quality up to 600 dpi.

In addition, Using a unique new all-digital imaging process to print labels for any format of optical disc media, variable data can be printed on each individual disc, making serialization and personalization possible, regardless of the number produced.

Serialization can be used to control who can access data, along with accountability for how it is stored. This trackability helps prevent problems of piracy, theft, loss of production, and loss of sales, by making positive authenticity and ownership easy to establish.

Personalization can be used to provide consumers with individualized promotional items and even serve as mailing labels. Photos of agents and/or products provide big impact as business cards, invitations, catalogs and other marketing materials, even on a small marketing budget.

Some potential uses for cd business cards…

For a salesman/executive…

Photos of your products or services can be printed in full color on the CD business card with full contact information. Within the content of the card, full catalogs can be included with product information and links to your website. On each CD label, individual client’s name and information can be printed, making each card uniquely personalized.

For real estate company…

Houses can be shown in multimedia virtual tours. Individual representative’s data can be printed on the face of the cd, specifically addressed to the prospect.

For an insurance company…

Client’s individual name and policy data can be printed on the CD label. Complete policy, actuarial information, and FAQs can be included or a full marketing presentation in multimedia can make an immediate impact.

For an automobile company…

Each dealership’s customer database can be leveraged by simply sending a CD business card to each customer with the latest leasing /product information. Each CD label can be individually personalized and printed with each customer’s information, salesman’s name and contact info, and type of vehicle that interests the customer.

For a fortune 500 company…

Reports, whether quarterly or annual can be issued to each stockholder on CD with individual name and number of shares printed on the CD face. Prospect uses could be distributed with current performance information printed on each CD label.

CD Business cards seem to be the hottest marketing item in the business sector these days, and its popularity is growing. They are only limited by your imagination.

-Michael Nova